S Subster
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Quick start

You will build a funnel, connect payment acceptance and open it to visitors. This takes 30 minutes — not counting the wait for a domain: one bought from us starts working in about ten minutes, your own is usually verified within an hour, at most a day.

Before you start

A Stripe account. Buyers' money arrives there. If you do not have one yet, you can go through the first two steps without it and come back later.

A paid plan. The free plan gives the whole organization one object — a quiz or a paywall — so you cannot build a full funnel there. Publishing and domains are closed on it too: you cannot publish, buy a domain or connect your own. What paid plans open — Plan and limits.

A domain. Without it the funnel cannot be opened to visitors. On a paid plan you can connect your own domain right away, and you can buy a domain from us after the first subscription payment. Renewal and domain statuses — on the Domains page.

Cabinet language. If your browser is not set to Russian, the cabinet opens in English. To switch the language: your name at top right → “Personal settings” → “Personalization” (in the Russian cabinet — «Личные настройки» → «Персонализация»); more in Account and security.

Five steps

1. Create a project. The organization appears by itself together with the account, and at the top of the cabinet you will see the “You have no projects yet” banner: its “Create project” button opens the wizard. A project is one of your apps. The wizard asks three things: the name, which app we are connecting, and how you accept payments — through us or on your own. No app — answer exactly that: “I am not connecting an app”. Do not rush the payment answer: with “On your own”, the “Store” section with prices and products will not be in the menu, and “Funnels” become “Quizzes” — you build quizzes and run prices and payments on your side. Only the project owner can change the answer later — Payment settings.

2. Build a funnel. A funnel is a quiz with questions plus a paywall the visitor sees at the end. For the first launch, create both parts empty right in the funnel wizard and fill them yourself. The wizard will not accept a quiz from a ready template: a template creates a draft, and the wizard takes only published parts. You can also ask AI to build a draft from a description of your product.

3. Connect payment acceptance. Link the project to your Stripe account and create prices — a subscription with a period or a one-time payment. Without this the funnel cannot be published.

4. Publish the funnel. You will need a domain: a funnel has no default address. If the paywall has a “Terms checkbox” block, prepare links to your terms of use and privacy policy — without them publishing will not go through.

5. Hand the settings to a developer. You need this step only if you have a mobile app and want paid access to open in it. The page has two links you give the engineer and three things you ask them for in return. You can postpone the step: the funnel works and sells without it.

Next

Once the first funnel is published, people usually take up one of four things: